Iceland got on my radar when I went back to school in 2010. For a variety of reasons, it took me until 2018 to get there. In the interim, as part of a solution to pull Iceland out of its financial depression, Icelandair launched an uber-successful campaign to encourage people to use Iceland as a short stop-over before they headed elsewhere in Europe. In a case of a marketing campaign that became far too successful, it has turned Iceland into a country that is, literally, being loved to death.
There are 335,000 people in Iceland, most of them near Reykjavik. Many of the iconic locations, including many of its waterfalls, are on private property. Which means that private landowners are bearing the brunt of the upkeep of these extraordinary locations. In 2018, 2.5 million visitors are expected, and the country doesn't have the infrastructure to deal with its tourism success. As a result, these popular locations are getting trashed, locals are fed up with the damage, and visitors are getting hurt because they are so busy with their selfies that they are putting themselves into harmful situations.
I am glad I finally got to see this extraordinarily beautiful landscape, but I fear for its health.
In a country where millions of people have taken millions of identical pictures of the same iconic locations, every photographer wants to find a way to put her own unique stamp into that mix. Iconic locations are iconic for a reason, but this country is so visually rich, there is much to choose from, outside of those icons. I hope I have been able to share the magic of Iceland, and convey some of the subtle tone-on-tone beauty that this country does so well.
A Little Slice of Snow
Into the Deep
Hokusai on Ice
A Faint Breeze on the Water-
Moonrise over the Bridge at Snaefellsnes
Here and There
Full Moon Aurora in Dyrholaey
Magic in the Moonlight
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